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Blog Entry

Centralised brand control, local autonomy

How the central marketing team can control brand whilst ensuring franchisees exploit local marketing potential 

Blog Entry

Paragon launches new online channels

Paragon customers in the UK, Sweden and Norway now ordering common print items online 

Blog Entry

Is hyper personalisation the key to increasing open rates, click through rates and purchase rates?

Blog Entry

NFC can enhance the tourism experience

NFC technology has the ability to enhance the tourism experience