Accor Case Study

Accor maintains strong brand control across the marketing for multiple hotel brands

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Paragon increased Accor's brand control and visibility while reducing costs

Bespoke online catalogue and print management system for multi-national hotel group.

With over 3,000 hotels, ACCOR is one of the largest hotel groups worldwide. The Group has over nine brands including Sofitel, Novotel, ibis family and Mercure. Paragon has been working with them for over ten years in the UK and France.

With several brands to manage and hundreds of hotels in the UK alone, ACCOR’s challenge was to achieve standardisation and increase their brand control and visibility, all while reducing costs. Previously, each hotel had the responsibility for ordering their own operational and marketing print, and therefore in total they were using over eighty different suppliers.

Paragon introduced our E-commerce platform, PEP, creating a bespoke catalogue for each brand to order from, integrated into their current system and simple to use for first time users. PEP gives users the ability to browse catalogues, place and track orders and generate marketing campaigns on a local level. Dynamic templates have been created for stationery items so when a hotel logs on, their details are automatically populated from a database and this is pulled into the template.

At head office level, PEP gives central marketing department full control of their brand across the network. Through the platform the client is able to check stock levels, usage and manage address details.

Paragon has delivered in excess of 20% cost savings through PEP and ACCOR are now benefiting from improved visibility of their spend as well as the assurance that their brand guidelines are adhered to at all times.

The Hotel group now enjoys an efficient smooth running managed solution encompassing all their requirements - and now the solution is running internationally in multiple countries for the ACCOR group. 

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