GlaxoSmithKline

GlaxoSmit​hKline’s time to market cut by 50% thanks to Paragon's marketing solution

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​Marketing and print support for GSK Spanish headquarters

GlaxoSmithKline plc (GSK) is a British multinational pharmaceutical, biologics, vaccines and consumer healthcare company, which has its headquarters in Brentford, London. GSK manufactures drugs and vaccines for major disease areas such as asthma, cancer, infections, diabetes, digestive and mental health conditions.

In the Spanish GSK headquarters, the production of marketing materials including all branded collateral and point of sales materials was handled by one employee in GSK Spain. This was a mammoth task, including the design phase and the task of dealing with a huge supplier list. Because of the highly regulated industry, the materials had to be produced to a very high standard and with complete accuracy.

ServicePoint Paragon implemented an integrated single service that encompassed all aspects of the design and supply chain for marketing collateral, and provided one to one, personal contact with the GSK marketing manager. Every time there is a need for marketing collateral the order goes to Service Point’s internal dedicated account manager. Orders are received multiple times a day, and deliveries are made 3-4 times a day to ensure demand is met and there is an instant supply. Service Point’s huge depth of production technology means that a broad, and growing, range of products is available, all produced to a high level of quality and accuracy.

As a direct result of Service Point’s marketing solution, GSK have seen a vast improvement on their time to market for their materials. The time to market has been halved, from two weeks to one week: resulting in faster time to market, added value with the range of collateral, saved time and greater efficiency.

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