lyreco_case_study

Lyreco

Lyreco sees increased profits as a result of Paragon relationship

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Paragon's PEP platform solution works for Lyreco

Active in 44 countries on 5 continents, Lyreco Group is the European leader in the B2B distribution of workplace solutions. Lyreco has long experience of selecting office products from around the world and making them available to its customers through catalogues that have become the industry benchmarks for their user-friendly blend of clarity and attractive design.

Lyreco in the UK & Ireland made a clear decision to become a workplace solutions business. Critical to this was having a print proposition and partner allowing them to capture client opportunities. Paragon’s objective was to provide an E-Commerce platform to order personalised print and provide print solutions across a range of products with an array of supply options. Paragon implemented a total print solution for Lyreco - from the products, to design, delivery, stock control and print sales training.

Paragon’s bespoke PEP online ordering system allows complete brand compliance for Lyreco that can be accessed 24 hours a day, 365 days a year. The system allows an online catalogue to be tailored for each Lyreco customer which contains products specific to each individual customer and can only be accessed by that customer's users. Paragon’s studio team offers full creative solutions - management of artwork files, management of brand guidelines, artwork creation/amends, and dynamic template expertise.

Using the Paragon platform, Lyreco have successfully been able to offer print to their customers, and as a result have seen an increase in their profits. Lyreco customers can order personalised items online, 24 hours a day without having to contact any customer services or call centres. Lyreco’s customers can order large volumes of print and have the benefit of stocking those items within Lyreco’s head office warehouse so stationery and print can be delivered free of charge on a next day service with 100% accuracy. Lyreco print coordinators work with one dedicated account management team, and therefore have a direct, personalised and streamlined system to work with.

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