Novotel Case Study

Novotel is the midscale hotel brand of Accor, the world’s leading hotel operator, present in 92 countries with nearly 3,600 hotels and 170,000 employees. Novotel offers more than 400 hotels and resorts in 60 countries, situated in the center of major international cities from business districts to tourist destinations.

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Paragon fulfil and project manage a UK-wide family event for Accor’s Novotel Hotels

The challenge

Novotel had planned a nationwide event to be held at all 33 UK hotels. The event, which was hosted to showcase Novotel and position it as the best choice hotel for families, involved each of the hotels creating seven zones allowing families to move through each section, while collecting stickers and completing various fun activities, closely linked to brand values such as the environment, recycling and healthy eating.

 

The solution 

Working alongside Novotel’s marketing department and design agency, Paragon was tasked with managing the project, manufacture and fulfilment of the Novotel Super Heroes Day family event helping to bring the campaign to life. Paragon’s experience allowed for the smooth running of the operation over a vast number of products, many of which we sourced and procured internally. HBP collated, picked, packed and delivered over 33 pallets of items for this one-day event, project managing the manufacturing and collating of the distribution.

Items ‘out of the norm’ included: Gloves, capes, masks, aprons, pencil crayons, craft stickers, plastic bins, magnetic boards, cups, bags and more. Standard items included: Large format posters, signage, stickers, A4 Sheets, leaflets and more.

The result

In all, 36 different products were delivered to 33 hotels and in total there were 11,391 packs. Novotel stated that it was a momentous and successful project for them, and were very happy with both the outcome and the management of the project by Horner Borthers Paragon.

The Benefits

  • Nationwide, one-day event coordinated and delivered on time
  • Total project management with fulfilment, picking, packing and delivery
  • Assistance and consulting with the client design department 
  • Over 11,000 individual packs for the event

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