Personalisation / Variable Data
Direct Marketing is one of the most scientific, measurable and versatile options for customer communication and one that is becoming more and more sophisticated. Major advances in computer technology and database management have enabled companies to focus on ever-smaller niches of their target groups, ultimately aiming for the smallest customer segment of all - the individual.
Using the variable data stored in customer database files, we overprint it onto base stock and, if required, can add personalised information unique to each piece. A secure environment ensures that the privacy of the information is maintained. We can also put in place special anti-fraud services for the prevention of counterfeiting.
Personalisation from Paragon, engages an experienced and knowledgeable team with the customer’s team to assist in the identification, attraction and retention of profitable customers. With the latest technology, expertise in print, direct mail, fulfilment, design and database management, it applies a comprehensive package of services that deliver a strategic solution.
