Helping Aviva to engage with investors
WHAT OUR CLIENT WANTED
Aviva needed a more engaging way to communicate with their investors. They wanted to produce an investment statement with focused content, specific to each customer. They needed a secure, single supplier for their communications who understands FCA regulations and best practice.
WHAT WE GAVE THEM
We helped support their customer journeys providing all of their direct marketing, transactional & regulatory communication. This included delivering Aviva a fully integrated investment statement, driven by data and printed dynamically using digital print technology. We gave it an editorial feel with market commentary, and relevant fund reports adjacent to investment overviews.
WHAT WAS THE IMPACT?
The imagery, content and sophisticated use of data took their asset management investor statements to the next level. The signposting we included led to positive actions from Aviva’s customers, with investors reading and engaging with the statements.