800 visitors, 31 exhibitors and 30 top speakers on two stages; Mailingtage 2019 has again made good progress in its second year. The congress trade fair for cross-media and dialogue marketing, held for the first time last year, received top marks from visitors and exhibitors alike.
Intensive networking, first-class information and animated discussions on new trends in the industry were at the forefront of the event. Speaker and exhibitor Alexander Schäfer, CSO at Paragon Customer Communications: "The uniqueness of the new Mailingtage is that professionals network here. Dialog marketing, cross-media and CRM specialists, specialists such as mail order companies and postal buyers will experience inspiration for their B2C and B2B business. They are really discussing future strategies such as market scenarios and this is what distinguishes this new format".
The extravagant atmosphere in the Gesellschaftshaus of the Frankfurt Palmengarten provided the ideal setting. Organizer Ariane Rieger: "The second edition of the new mailingtage exceeded our expectations. The format has been well received by the target market, as the visitor numbers clearly show".
The lecture hall was full to capacity as Peter Kleeßen (Ikea Deutschland GmbH) and Alexander Schäfer (Paragon CC), the best practice example "More conversion through emotional and relevant one-to-one communication" presented.
On the eve of the fair, Paragon Customer Communications had invited numerous guests to a VIP event.
A few impressions of the fair and the evening before can be found here.
The next mailing days will take place on 17 September 2020 again in Frankfurt.