Architectural Visualisation

Paragon Studios provides visualisation services to support the planning, tender and marketing of construction projects. CGI Visuals, Animation, Graphic Design and Film



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Create Compelling Visuals

The planning and tendering processes for projects in the built environment are increasingly complex and competitive and the increase in regulations places demands on all parties to a project. This requires new ways to demonstrate visually the vision of the architect and the ability of the construction company to deliver a project while respecting the surrounding environment.

Paragon Studios is a multi-disciplined team skilled in 3D visualisation, animation, graphic design, and film. We become part of the design process and work closely with clients to help them communicate their ideas and aspirations so that they are clearly understood by their target audiences. This enables our clients to win competitions, generate funding, gain planning permission, attract tenants and secure high levels of exposure.

We are a passionate and creative studio focussed on creating compelling stories for architecture, design and the built environment, with offices in Liverpool & London.

The services we provide include:

Still Imagery

Stunning and photo realistic Architectural Visualisation are our hallmark. Whether it be architectural visualisations, residential or commercial, exterior & interior, walkthroughs, animations and virtual realities, we are leaders in the market place. With a combined experience of over 30 years in the industry, we are always at the forefront of technology to deliver beautiful and engaging imagery.

  • Interiors
  • Exteriors
  • Styles
  • Photomontages

Photomontages and Visually verified views

Photomontages are perfect for showcasing a proposed building in context. Montages are generated by seamlessly blending a fully rendered 3D model with photography. Paragon Studios specialise in the creation of high-quality architectural photomontages that subtly demonstrate the proposed buildings within their immediate surroundings.

Visually verified views, also known as Accurate Visual Representations (AVRs) are specialist images requested by planning authorities to support applications for developments with large scale, height or that will have an impact on its immediate surroundings.

A verified view is, in essence a photomontage but using a surveyor to record relevant detailed information about the camera location and key points within the photography that will support any planning application. By using this information Paragon Studios accurately re-create the camera scene and subtly insert the new proposed building to give an accurate and photorealistic view of how the final build will look. 


Realistic animation - virtual reality

Typically referred to as ‘fly-throughs’ or ‘walkthroughs’ - animations can form a key part of any marketing strategy, bid submission or presentation. Paragon Studios will work closely with you to ensure you tell the best story, picking out the key selling points of your scheme.

Animation can be used in conjunction with some of the other services we offer such as CGI, motion graphics and film to produce a totally engaging piece which will go a long way in capturing the ‘hearts and minds’ of your audience.


Phasing of the development is often identified as being one of the key features of a bid submission. It can incorporate logistics, demolitions and new works within a busy operational area.

The objective is to demonstrate precisely the effects of building a new facility around this working environment with minimal disruption. Assessment of each phase of the construction sequence, from site logistics, demolitions, site clearance, excavations and each construction stage of the new scheme.

These comparables are sequenced to demonstrate how the contractor has thought through the logistics of constructing the new proposed buildings with as little disruption to the surrounding area. A timeline build sequence with key dates & commentary will accompany each phase.

BIM covers more than just geometry. It also covers spatial relationships, light analysis, geographic information, and quantities and properties of building components over time, while also encompassing logistics and cost.


Motion Graphics

Motion graphics is a digital technique that combines pictures, words, sound and video. Motion graphics combine the languages of film, animation and graphic design and combining different creative elements like typography, illustration, logos, and video, they are then often animated or moved in a way that helps convey a story.

2D Images & Animations

The videos we produce go through our internal Explainer Video Process. Our dedicated team invest their time and countless efforts on the explainer video process so that they deliver the best video for you!

Our Explainer Video Process starts from writing the script after completing a questionnaire with our customer to understand the target audience, potential competitors, the length of the video, the range of products or services and what features are to be highlighted in the video etc. On completion our dedicated script writer starts working on a script for the video and liaises with our designers to create stories to help drive your business forward.

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