Customer communications are changing. The question is, how much?
Every day, we talk to customer experience professionals who want to use digital channels to make their transactional communications cheaper, smarter and more effective.
So digital has a lot to offer, but paper’s going nowhere. So the real challenge facing customer experience managers and senior marketers is knowing how best to use those physical and digital channels together, to improve service and efficiency, without compromising effectiveness.
In our new eBook, you’ll read about the relative strengths of physical and digital communications and – importantly – discover some of the ways we’ve seen customers successfully blend the two, to:
- Improve response rates
- Cut mailing costs
- Reduce outstanding debts
We’ll also share some tips to help you maximise the value of both your paper and your digital work.