John Lewis

Engaging, personalised communications and improved customer journeys for UK retail giant

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"All Yours" Direct Marketing

WHAT OUR CLIENT WANTED

John Lewis needed engaging, relevant customer communications, signposting products and services relevant to each recipient. They wanted these communications to be supplemented with relevant offers, giving real value to their customers. Most importantly, what they sent needed to be of high quality to reflect their brand.

WHAT WE GAVE THEM

We gave them a personalised “All Yours” digitally printed booklet with content highly relevant to their customers. We produced a communication with variable imagery and personalised vouchers, appropriate for each customer based on their profile.

WHAT WAS THE IMPACT

We delivered a more relevant and engaging experience for their customers, with the offers and dynamic vouchers providing a reward for visiting their local store. The project formed part of a range of communications provided by Paragon for John Lewis in support of their wider customer journeys.

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