Unless you’ve been living under a rock for the past year, you would have noticed the ‘oncoming storm’ that is the GDPR. Your inbox would be filled with invitations to seminars and briefings about the new legislation with solicitors and other pundits giving their interpretation of the law and the guidance that has been published so far.
Paragon too has been offering help to our clients. But rather than drowning people in ‘legalese’, our subject matter experts have been looking into the detail of the rules, the best practice that is starting to surface and drawing on their extensive industry experience in direct communications to assess the practical impact it will have on marketing communications. What does it mean in practice? How can we all be compliant, but still continue to use data and personal information appropriately to market more efficiently and effectively. It is a complex challenge and something organisations need to take action on now. If you are feeling a bit confused or overwhelmed by it all, we can help.
So what is GDPR?
The General Data Protection Regulation has been compiled by the European Parliament, Council of the European Union and European Commission and intends to strengthen data protection for all individuals within the EU. The GDPR will apply in the Europe from 25th May 2018 and the UK’s decision to leave the EU will not affect that commencement. It will apply to all personal data, including sensitive information, and mandates that organisational control and customer & emplo