Personalised member communications and conference materials for the NFU
WHAT OUR CLIENT WANTED
The NFU needed a partner who could oversee the production and distribution of personalised marketing and communications materials to the NFU members and branch offices spread across the UK. They also needed a provider who could produce a wide range of innovative, engaging materials for their 2018 conference.
WHAT WE GAVE THEM
We managed all membership communications, including the print and mailing of annual renewal packs with a personalised membership card. We also source, store, and supply on-demand over 300 brand approved items which include marketing print, POS equipment, branded merchandise and event show kits.
WHAT WAS THE IMPACT?
The NFU have greatly benefited from streamlining their marketing operations with us. Members of the NFU are well informed with regular and relevant communications. Our client now has complete control over their brand, and real-time visibility of stock usage and costs. All locations can quickly and easily access the marketing materials they need to promote the union.