Shearings Holidays Case Study

Paragon delivers 100% accuracy and on-time delivery of bespoke, personalised ticketing travel packs


Paragon produces a bespoke customer ticketing package system for Shearings Holidays

Shearings Holidays is Europe’s largest coach tour operator, offering coach, air, rail, cruise and hotel breaks to over 170 destinations in the UK, Europe and worldwide. Shearings owns 52 hotels in the UK alone, alongside their fleet of over 250 coaches. Shearings needed flexible yet compact mailing solution that improved the holidaymakers’ experience.

This solution needed to include:

  • A distribution solution for tickets, detailed itinerary, luggage tags and advertising material to Shearings’ customers on a daily basis
  • A method of tailoring the number of tickets, luggage tags, itinerary pages and advertising material mailed out, specific to the individual holiday makers requirements
  • A same day ticket distribution service, with a 100% guarantee.

Paragon receive all booking data and turn it into personalised customer packages, printing and posting the packages on the same day. Tickets are produced using a full colour digital solution that enables customisation, stapling and binding of booklets for each individual traveller. Travellers receive their own itineraries, their luggage tags on rip proof material and even advertisements personalised to the traveller’s own tastes. Shearings now have a single source solution that provides customers with all the information they require for their holiday in one complete booklet.

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