Multi-point Marketing

Paragon's multi-point marketing solutions help retail, franchise and other multi-site organisations to market more effectively - combining central control of design and branding with full local empowerment to run localised, personalised, multichannel campaigns.

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Harness the marketing power of your network organisation

Good marketers know that it is essential to use many different channels when reaching out to customers and prospects. Paragon can help you deliver effective multi-point marketing from every point in your network and across multiple channels - Mobile, Email, Point of Sale, Print and Direct Mail.

Paragon's multi-point marketing solutions help retail, franchise and other multi-site organisations to market more effectively by offering complete brand control to the central marketing team and full local empowerment to each brand outlet to run localised, personalised campaigns.

The multi-point marketing solutions are delivered using the MarketPEP system - Paragon's own technology platform which is used to power the marketing across thousands of franchises and branches across Europe. Powerful document templates, controlled and approved by the brand owner, enables local sites to generate and deploy localised and personalised campaigns without needing local marketing specialists. Importantly, all activity is captured and reported, to help you ensure that all sites make full use of campaigns and collateral.

The platform can connect to your CRM or CMS system to enable an automated and smooth integration with your customer data resulting in significant time and cost benefits. Use of synchronised databases of branch, site or personnel data minimises data input and risk of errors.

Our design and template programming services make it possible to launch seasonal or time-sensitive campaigns within days, responding to weather changes, sports events or local revenue objectives.

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